How Automation Can Enhance the Market Entry of a New Business

Automation is a powerful tool for new businesses looking to make their mark in a competitive market. By leveraging tools like, businesses can optimize their processes and enhance user experience, thereby increasing their competitiveness. Let's explore how automation can transform a business's market entry through concrete examples.

1. Automated Event Updates: The OseMedia Case

OseMedia revolutionized access to cultural information in the Québec and Chaudière-Appalaches regions by automating their event calendar updates. Thanks to automation, the calendar is consistently refreshed with the latest information, keeping visitors informed about nearby events. This dynamic and reliable user experience encourages regular site visits.

2. Efficient Booking System: Équinox Aventures

Équinox Aventures improved its online booking system with Airtable automation. Customers can easily check availability, choose dates, and review terms before finalizing their booking. This streamlined process enhances customer experience and increases booking reliability, a key factor in customer loyalty.

3. Automation in Real Estate: HappyBroker

HappyBroker incorporated into its website, automating various aspects of its real estate business. This integration allows for more efficient operations, reducing human error and speeding up processes. As a result, the business can focus on more strategic aspects like client relationship development and portfolio expansion.

4. Managing Multiple Campaigns: Campagne Québec

Using Airtable, Campagne Québec efficiently manages multiple campaigns. Automation provides an intuitive dashboard with real-time updates, allowing for quick monitoring and campaign adjustments. The ability to manage multiple marketing initiatives simultaneously is crucial for agile and responsive market entry.


Automation offers significant competitive advantages to new businesses. It not only optimizes internal processes but also improves customer experience. From automated updates to intuitive booking systems, and efficient campaign management, automation is a key pillar for any business looking to stand out in an ever-evolving digital world. With tools like, businesses now have the resources to innovate and thrive.

Ready to unlock the potential of automation for your business? Contact us today to discover how our expertise can transform your business operations, enhance customer experiences, and drive your market success. Contact us today to start your journey towards automation excellence!

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