Blog

Insights, updates, and practical knowledge

Expert perspectives, real-world examples, and practical guidance on digital systems, performance, discoverability, and operational efficiency.
Illustration d’un article du blogue Bauhem
Insights
24/06/2026
The Ideal Web Structure for SMBs in the Age of AI
The web market is changing quickly. Bauhem is positioned as an agile studio able to combine design, content, strategy, SEO, AI, and tailored web systems.
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Illustration d’un article du blogue Bauhem
Insights
22/06/2026
After responsive design, AI: the new web adaptation
From the birth of the web to the artificial intelligence era: a clear retrospective to understand the mutations that force businesses to rethink their discoverability.
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Insights
03/06/2026
GEO vs AEO: How to Check If Your Site Is Truly Visible to AI (and Fix the Problem)
A practical guide to diagnosing whether your site is invisible to ChatGPT, Claude, and Perplexity. Includes a 2-minute test, the right fixes, and a concrete audit of the Bauhem site.
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Insights
02/06/2026
Ycode vs Webflow: 7 reasons why Bauhem chose an AI-ready open-source CMS
After years on Webflow, I shifted my agency practice toward Ycode. Here are the 7 structural differences that really changed the equation.
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Insights
14/10/2025
MCP: The Protocol Revolutionizing How You Work with ChatGPT
Do you already have ChatGPT Plus? If so, get ready to discover an innovation that will radically transform the way you work. The Model Context Protocol (MCP) represents a major advance in integrating artificial intelligence into professional tools.
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Portrait of Guillaume Gosselin, founder of Bauhem