Blog

Insights, updates, and practical knowledge

Expert perspectives, real-world examples, and practical guidance on digital systems, performance, discoverability, and operational efficiency.

Insights

21/06/2026

After Responsive, AI: The Web's Next Adaptation

From static pages to AI assistants, here is a clear look at how the web has evolved and what SMEs need to change to remain visible in Google, ChatGPT, Claude, Perplexity, and answer engines.

Insights

02/06/2026

GEO vs AEO: How to Check If Your Site Is Truly Visible to AI (and Fix the Problem)

A practical guide to diagnosing whether your site is invisible to ChatGPT, Claude, and Perplexity. Includes a 2-minute test, the right fixes, and a concrete audit of the Bauhem site.

Insights

01/06/2026

Ycode vs Webflow: 7 reasons why Bauhem chose an AI-ready open-source CMS

After years on Webflow, I shifted my agency practice toward Ycode. Here are the 7 structural differences that really changed the equation.

Insights

13/10/2025

MCP: The Protocol Revolutionizing How You Work with ChatGPT

Avez-vous déjà ChatGPT Plus ? Si oui, préparez-vous à découvrir une innovation qui va transformer radicalement votre manière de travailler. Le protocole MCP (Model Context Protocol) représente une avancée majeure dans l'intégration de l'intelligence artificielle aux outils professionnels.

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